Social Media Campaigns: How To Get Started

Bright Fish Media_Social Media Campaigns
Social media campaigns use social media to increase brand awareness. Such campaigns can result in increased engagement, audience growth, and revenue growth. In this section, we consider the types of social media campaigns that may be beneficial as well as the campaigns’ goals.

What Makes Up A Social Media Campaign

A social media presence and an increased interaction with your key audience is important for any business. For example, a digital event such as a webinar via zoom could be a simple and effective way to interact with your audience. Often, these events will include a Q&A session at the end, or the Q&A can be a separate event.
It’s also important to ensure that you’re sharing content that connects across your brand. Shared content on social media should be of high quality, whether it’s press releases, videos, infographics, or images. The Canva design tool makes creating social images very easy and doesn’t require any design experience. You’ll also want to ensure you choose a few key colours to reflect your branding and use a specific font so customers and readers will recognise your brand as soon as they see it.

Advertising Tools

You can boost traffic to your website using paid advertising on social networks. Facebook Ads, Twitter’s Promoted Tweets, and Pinterest’s Promoted Pins are some examples. By knowing how customers feel and interact with their brands, businesses can make strategic decisions. You can use social media data to develop future campaigns by finding out what your social media audience responds to, with likes, shares, and comments. The objective isn’t just about increasing the number of followers. The audience needs to be engaged so they can give back to the relationship. You’ll also want to track interaction on your own website, in addition to using data from social media tools.

Achieving Goals

Social media campaigns should have clear business goals with each campaign focusing on a single outcome. Don’t try to do everything at once, as you will lose the context of the message. For example, a business objective might be to increase social media followers on Instagram, build an email list of customers, generate messages, or increase sales through a live demonstration of a product. As part of any social media campaign, you would hope to get feedback as well as an increase in monthly traffic and website visits.

It’s also important to assess the metrics on your website before the campaign so that you can measure the changes during and afterwards. It can also work as a great tool for tweaking during social media campaigns quickly too, if necessary. Choosing the right platform for your campaign, and knowing where to focus first, also requires knowing where your audience is most present. So, you need to be active on social media first to learn the basics of how your customer interacts, before planning a campaign.

Campaign Inclusions

A call to action should be included. When you ask your audience to do something, you are immediately creating engagement. You could ask readers to click on the link in your bio to read the blog post. Run a competition, or ask followers to join your email list. You should also provide them with a good reason for supplying their email address or participating in these social media campaigns, so always consider the benefits of participating. It is easy to do this by offering competition prizes and discounts. This type of content is also more likely to get shares, again increasing engagement.

Be sure to quickly respond to any questions or criticisms that online customers may have and with a friendly tone. Customer satisfaction can greatly enhance your brand’s reputation. Take the time to incorporate valuable customer feedback as this matters to your audience, a voice that is heard. Finally, don’t run before you can walk and spread across all platforms simultaneously, one platform, one focus per social media campaign.

For other helpful social media marketing articles including when to post on Instagram and how to use video marketing on Twitter, click here.



Leave a Reply

Your email address will not be published. Required fields are marked *