In the past, creating mobile-friendly content meant making sure website text was readable on a mobile device. It was secondary to the functionality of a website. The way we consume content has changed, so we now need to think of mobile optimisation first. Here are some ways to ensure mobile-friendly content runs through your brand and website to deliver a positive user experience.
Use Short Paragraphs
Long paragraphs will not capture the attention of a mobile user and will disengage your reader very quickly. You should design your website so that users can easily focus on a small screen without having to exert much effort. Short paragraphs with one idea expressed in two to three sentences is ideal, but at most two. They should not exceed five lines. You will also be able to focus on the important details and create clarity that is beneficial to both sides.
Since people spend approximately three minutes on a website, a short introduction that explains the page’s purpose quickly is very important if you want your visitors to read on and remain on your website long enough to appreciate it. You have less time to hook your readers when creating mobile-friendly content since mobile devices are small. Get straight to the point, highlight the relevance of the page immediately and avoid wordy paragraphs.
For mobile devices, adding visuals in the form of photos or videos is extremely helpful. The purpose of this is to break up the text, giving the eye a much-needed break from long blocks of text, making the content easier to digest. The reader appreciates media and often wants videos to convey the message faster without reading too much text. Use visual prompts to make things easier for mobile users. Users of mobile devices sometimes want information to be fed to them. Additionally, visuals can have a positive effect on SEO.
Colour And Font Size
Good mobile websites should generally have a font size of 16 pixels. A smaller font compromises visibility and a larger one makes it harder to read. Use highly contrasting colours, such as white text on a black background, to improve readability. Low contrast colour schemes, such as yellow on a white background, make it difficult to read text. The use of high contrast colours makes your website easier to understand for readers who are colour blind or unable to distinguish between primary colours.
Use A Short Title
The title is important because it should convey a message to your readers instantly and it’s also how your website will show up in searches. Again, think smaller screen, shorter titles, A title should be around five to six words and 70 characters long, with the maximum allowed by Google, 78 characters long. Get to the point fast (in one line) so readers understand quickly the page’s relevance and what to expect. For SEO rankings, your key words should appear at the start of your title, whenever possible.
Include Call To Actions
Mobile users want to be able to access the information required quickly and inserting call to actions can do this really well. A call to action refers to a prompt you’ll provide to the reader in order to take them to a next step. Actions such as ‘subscribe now’, ‘follow us on Facebook’, ‘watch this video’, ‘swipe up’, ‘share now’ are all examples of a call to action. These prompts help to encourage a deeper engagement with the reader, it motivates the reader. Using these cues will also help improve your click through rate and build a loyal audience.
For more information on how to gain customer trust, please read our informative article on key steps, here.