Video marketing is a huge part of the social media marketing world and Twitter isn’t immune to it. While it might not be as video-focused as Instagram or Facebook, there’s still a strong place for this kind of content on the platform. Let’s take a look at how to go about using video on Twitter.
Why Use Twitter Video?
Video is quite popular, which isn’t surprising. Video can engage, inform, amuse, and generally move people in ways that other media cannot. Marketers have embraced video in a big way, with outstanding success.
According to A Wyzowl State of Video Marketing report, 79% of customers now select video over text when learning about a product, and 84% have been converted into purchasers by a brand video.
When it comes to Twitter marketing, there’s plenty of evidence for including video in your strategy. Here are four compelling Twitter video facts that you may consider using in your next content plan:
- 93% of all video views on Twitter come from mobile devices. This means that, in real-time, you may reach customers on their phones with Twitter videos.
- A Promoted Twitter video may drive consumer action even further. Users who watch a corporate video on Twitter are 28% more likely to make a purchase, and videos get six times the retweets as photographs. GIFs Get three times the retweets than videos.
- One-in-three (37%) of Twitter users would want to see more content from their favourite companies on the platform.
- Studies also showed that 45% of US Twitter users use the platform to seek out video material.
You also have to remember that the number of people using Twitter is so vast! Soap fans use Twitter to connect, people discuss politics on there and it is also a place where professionals chat about industry developments.
Types Of Twitter Video
There are a few different ways to create and share Twitter videos.
- Recorded video – Use the Twitter app to shoot movies from your phone’s camera, then edit and share them from within the app. Also known as native videos.
- Imported video – The Twitter app may be used to upload video from your phone’s camera to the platform.
- Uploaded video – Upload videos to twitter.com.
- Live-streamed Twitter video – Using the mobile Twitter app, broadcast a live video to your followers.
Twitter Video Specs And Requirements
Each Twitter video type has its own specs and requirements. Here’s a rundown of must-know Twitter video specs.
- Twitter video length – 0.5 to 140 seconds. Select advertisers can post promoted videos up to 10 minutes long.
- Twitter video file format – Mobile: MP4 and MOV video formats. Web: MP4 video format, with H264 format with AAC audio.
- Twitter video file size – You can upload videos up to 15 MB (sync) / 512 MB (async) within the length limits. If you’re planning to use Twitter Ads for your video then video ad campaigns will be longer than 30 seconds, keep in mind that it should not exceed 1GB for optimal performance.
- Twitter video file resolution – Minimum: 32 x 32. Maximum: 1280 x 1024.
- Twitter video aspect ratio – Between 1:3 and 3:1.
- Twitter video frame rate and bitrate – Maximum frame rate: 40 fps. Maximum bitrate: 25 Mbps.
Twitter Video Marketing Best Practices
Consider your Target Audience
This is the first and most essential stage in creating a video. Everything about the video, from how successful it will be to how entertaining, is based on this simple decision. Twitter is all about starting and participating in discussions. Your video strategy must satisfy the demands of your target audience or it won’t go anywhere.
Before you start production on your video, there are a few things to consider. Here are the two most important questions you should ask before filming:
- Needs – What is my audience concerned about?
- Trends – What is my audience talking about?
All that glitters isn’t gold, and all non-relevant videos are rejected. As a result, before the questions above, you should consider who your target audience is. Only after you’ve figured out who your audience is can you produce a video that appeals to them in the proper way.
Keep Videos Short And Direct
If you want to convey your message as quickly as possible, there is no better time than the present. 13% of overall breakthrough metrics can be affected by passing a message within the first three seconds. To maximize branding impact, Twitter advises keeping messages below 15 seconds in order to avoid losing audience interest.
Include Product and People
A single-frame video is a great way to show your product and feature people using it. Don’t underestimate the role of emotions in marketing and the importance of showing a human connection with the product.
Don’t leave your audience in the dark; assist them in connecting the dots. According to Twitter, videos that depict a good human interaction or a consumer’s desire for a product received 40% more responses overall.
Use Visual Cues
Every detail in the film should support the message you are trying to convey. As a result, even the tiniest features must be deliberate. Display elements such as color, typeface, images, and so on are not little details any longer.
As soon as feasible, display your logo or branding element in the video. Furthermore, if your brand is shown for more than half of the video, you may expect a 25% boost in brand recognition and a 21% boost in message recall.
Try playing a video without sound to see if it has an effective visual display. If a third party can’t comprehend the message in a video without sounds, you need to improve your visual presentation.
Keep Tweet Copy Concise
You may tweet for 280 characters, and videos must be no longer than 280 seconds. However, you must choose which to emphasize. There’s also no need for a lengthy narrative when sharing a video. The tweet copy should only be used to draw the attention of the viewer to the video or to urge them to take an action.
If the video can’t convey everything you want to communicate, then the tweet copy should only include a short and clear call-to-action, such as “Click here.”
Finally, if you haven’t used videos in the past, it’s time to do so. And while creating films, keep the impact in mind at all times. That is why you must establish measurable goals to evaluate the success of your efforts.