Free SEO Tools That Can Help Improve Your Website Rankings

SEO Tools

Many people think that SEO is a big, expensive job that involves hiring an agency and spending thousands of dollars. However, this doesn’t have to be the case! There are plenty of the Best Free SEO Tools out there for website owners to use in order to make their site more visible on search engines. In this blog post, we will discuss what these Best Free SEO Tools do and why you might want to use them.

Google Analytics

I recommend that you start using Google Analytics right away if you haven’t already. There is no other data source that provides high-quality and detailed information like Google Analytics. In this age of Google dominance, it’s all we have to work with. Most of the other data tools simply piggyback on Google’s data using the API.

You can’t overlook Google Analytics. Almost all of the actionable and valuable data about visitors, traffic, and other aspects of a website comes from this essential source.

Google Search Console

As a marketer, you need data, and one of the best places to find this is Google’s Search Console (formerly Webmaster Tools), which is a great pairing to Google Analytics.

The term “webmaster” in the former name is a bit of a misnomer. The tool isn’t only for webmasters. It’s for SEOs. The tool’s main emphasis is on “search” and “optimization.” GSC’s best insights often come from a quick glance at the dashboard. SEOs and marketers should check the dashboard regularly.

Google Search Console, on the other hand, offers comparable data as Analytics but in a more user-friendly format. The numbers are less difficult to manage than with Analytics, yet there’s quicker access to them.

The link data is one of the most significant information sources. (Links to Your Site -> More) Keeping up with negative backlinks is one of the most important aspects of off-page SEO.

You’ll get pretty used to Google Search Console if you ever have to deal with a vexing manual penalty, or if you’re regularly disallowing stubborn spam links.

Obviously, Google Search Console is a must-have. You require information, tools, and power.


Ubersugest is an all-in-one SEO tool that can assist you in winning the game of SEO. Knowing what you’re doing, what your competitors are doing, and how to improve your approach to take advantage of market gaps is a significant component of SEO success.

The process of getting started with Ubersugest is straightforward. Simply enter a domain or keyword into the search bar to begin.

From here, you can access a report for your chosen domain or keyword immediately.

For the sake of this article, I’d like to focus on Ubersuggest’s keyword search capabilities. It’s a fantastic alternative to the Google Keyword Planner tool, which has lost some of its appeal over time.


The MozBar is all about knowledge. When you think about it, SEO is largely concerned with knowing the proper stuff. The MozBar aids in the discovery of relevant information at a glance.

The MozBar button is positioned right in your browser toolbar, where it’s all happening. After clicking on the MozBar, you may get an instant assessment of the website you’re visiting.

You may always place the MozBar at the top, side, or bottom of your browser window.

Page Elements, Page Attributes, and Link Data are the three main categories of data on the toolbar.

The nuts-and-bolts of on-page SEO are shown in the Google Search Console audit. There’s a lot of information at a glance. The various tags, as well as the H1s and descriptions, may be viewed.

Page attributes show some below-the-surface onsite optimization features, such as robots, rel=”canonical” and load time. Additionally, you can find out on-page link data.

On the Link Data screen, you’ll find ranking elements as well as more information on a site’s links. Only with a paid membership can you get all of the details.

The real benefit of the Moz Bar is available to those who buy a subscription, and it’s well worth the money. If you’re still in the startup-cash-strapped stage, though, Moz has enough generosity to provide this comprehensive version of their tool for no charge.

It’s available for both Firefox and Chrome, as well as Windows and Mac.

Answer The Public

The Public is a tool that may be used to answer people’s questions about almost any topic or term. It uses Google Suggest to discover all of the inquiries individuals might have regarding any industry or keyword.

Simply type in a keyword, and it will provide you with a laundry list of queries that people are looking for regarding that term.

It similarly offers suggestions for a comparison and preposition-related terms, as well as international keyword variations.

What I like about the tool is that it provides useful data in an appealing visual format. It’s also great for generating content ideas. Many of the inquiries may be applied to FAQ sections or headers.

On Google, SEO isn’t the only game in town. You can improve your ranking on Amazon, YouTube, Bing, and a variety of other sites.

Ahrefs’ Backlink Checker

These tools aid you in obtaining more links to your site by providing insights into the quality of your backlinks. Ahrefs’ Backlink Checker is a tool that checks the top 100 backlinks to any website or web page.

The tool also provides a list of the top five most linked pages, typical anchor texts, the total number of backlinks and referring domains, as well as our Domain Rating (DR) and URL Rating (UR) scores.

Help a Reporter (HARO)

HARO is a free service that connects journalists with news sources seeking their expertise.

Journalists have questions. They require assistance from specialists to answer them. HARO sends emails with these inquiries to subscribers. Anyone may respond and potentially provide material for these papers, provided they know the journalist who requested it in the first place and are willing to work with them again.

Slideshows are a fantastic method to establish authoritative links, no matter if you’re just getting started or have years of experience.

Pagespeed Insights

The higher your site ranks in Google, the faster it will load, especially when it comes to mobile index.

The PageSpeed Insights tool from Google Analytics shows you what you need to improve on your site in order for it to load quickly on every device.

It doesn’t matter if you’re optimizing for tablets, PCs, or phones; this program will tell you what to change.

This tool is completely free, simple to use, and has essential data to help you reduce the time it takes for your website to load.

If you’re currently working on your YouTude SEO, then check out this handy guide.


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