We all know the importance of video in a modern marketing mix. Let’s take a look at how you can entertain your customers with videos, whilst also providing what they came for.
If you’ve ever seen an infomercial, or purchased something as a result of watching one, you will know how powerful a selling tool it can be. You are educating and entertaining all at the same time.
The presenter usually shows a problem and offers a solution. The infomercial might demonstrate the many uses of a convenient product most people would not want to miss out on, because it would make their life so much easier. And they could get it for a bargain price.
TV infomercials all use the same pricing and formula, because they have been proven to work.
You can create similar videos yourself for almost any product or service you are selling, demonstrating the features and benefits of the item. You can record how-to videos, demonstrations of software and more.
If you don’t have an item that’s very visual, interview experts, or get someone to interview you.
If you don’t want to appear on screen, create a great webinar. You can make it seem interactive with common questions and answers and use it online to show your audience what you have to offer.
When it comes to uploading videos, the obvious place to start is YouTube. It not just a video sharing site these days either; it is a massive search engine with ads. Check out this guide to getting started with YouTube SEO.
It also works in another way. When Google delivers the top ten items in relation to a keyword on their search engine results pages (SERPS), they will give preference to videos hosted at YouTube.
Streaming Video Apps
Two popular new apps that allow you to stream video live to your followers are Periscope and Meerkat. If you want to create buzz about a product, service or live event you are hosting, these are ideal.
Other Video Sharing Sites
Instagram also allow short videos (or reels) in addition to images. Build out your offerings with short, sharp, keyworded videos.
On Instagram it is quite easy to entertain your customers, as the medium is centred around that. Think about some creative and fun angles.
Facebook Video Ads
Facebook has always allowed videos, but their video ad opportunities are booming. I’ve had some good results with these, some were higher converting than my ads with good images.
Video Ads On Google
Google now allows video ads and will show them on their search engine results pages.
Start making your own videos and see what a difference they can make to your traffic and profits.