The term backlink simply means having a website link from their website to yours. When trying to improve your rankings on search engines like Google, this is very important and effective SEO practice. Focussing on a high-quality backlink is key because some backlinks won’t have any affect on your rankings...
When to post on Instagram refers to knowing the best time for your posts to be seen by active followers because they are likely to be online. The period when you’re most likely to see comments and likes to your posts from an active audience, as well as connect with...
Evergreen content in simple terms is content that remains relevant long after you first publish. It’s not based on a timely event or a certain season of the year; evergreen content is designed to drive traffic to your website long after you publish. It should be an important aspect of...
The term ‘Artificial Intelligence’ (AI) is often used to describe the idea of doing tasks that are traditionally performed by human intelligence, but with the help of machines. Whilst ‘machine learning’ is a field of study that deals with the development of methods and algorithms that enable computers to become...
Many digital marketing companies operate from home offices. This has always been quite a common working arrangement within our industry, because we operate flexibly and we are able to hire remote workers. Here at Bright Fish Media, we always had a hybrid arrangement in place. But when the pandemic hit,...
Non-physical digital assets or media that may be distributed over the internet without the need to source, or manage physical stock are examples of intangible assets. These items are frequently supplied in downloadable or streaming formats, such as PDFs, MP3s, videos, software and templates. But could these types of products...
