Not every small business owner is a master in digital marketing, so I wanted to write an article covering digital marketing basics. That way, any new business owners will have a guide to reflect upon. So if you’re just starting your own online business, you can use this information as...
Personalising your website experience can be one of the most effective ways to convert browsers into buyers and buyers into loyal customers. There are lots of personalisation tools available, but many of them can be quite expensive to use. So where should you start? The answer is to start with...
If you haven’t been paying enough attention to the visual aspects of your marketing, I want to review a few essentials that could help get you even more traffic and potential customers. Digital marketing visuals are an important piece of the jigsaw and you can’t afford to neglect them. Supporting...
As a small business, you have probably been hearing all the amazing things about the WordPress content management system (CMS), and how easy it is to use. You were probably told that you don’t even need a web development company to build a WordPress website because it is just that...
Digital marketing techniques form the foundation for any effective online business. These techniques can convert short-term visitors into loyal long-term customers and even brand advocates. Get Them To Come Every website struggles to get traffic at the start, but your content will help lure them will help lure them. So...
Running a business is not easy and some of us only started in 2020, when the pandemic hit, so we’re relatively new on the scene. Undoubtedly you’ll have faced a rollercoaster of ups, downs, business issues and problems since your company started trading. But what do you do when your...
