How do you think Google decides what information to display when someone is looking for something on the internet? Google seems to know which page will be most relevant to that person’s search query, but how? Does Google even know what words are in a given sentence? Well, you might...
Search Engine Result Pages (also referred to as SERPs) are a digital marketer’s bread and butter. People use a search engine to find what you need and we want our websites to come up in the results pages. All sorts of content is searched for; images, articles, videos and people...
Many people think that SEO is a big, expensive job that involves hiring an agency and spending thousands of dollars. However, this doesn’t have to be the case! There are plenty of the Best Free SEO Tools out there for website owners to use in order to make their site...
In the past, creating mobile-friendly content meant making sure website text was readable on a mobile device. It was secondary to the functionality of a website. The way we consume content has changed, so we now need to think of mobile optimisation first. Here are some ways to ensure mobile-friendly...
The term backlink simply means having a website link from their website to yours. When trying to improve your rankings on search engines like Google, this is very important and effective SEO practice. Focussing on a high-quality backlink is key because some backlinks won’t have any affect on your rankings...
Evergreen content in simple terms is content that remains relevant long after you first publish. It’s not based on a timely event or a certain season of the year; evergreen content is designed to drive traffic to your website long after you publish. It should be an important aspect of...
