To achieve strategy objectives for any business, such as building brand awareness and improving SEO performance, any online PR campaign and digital PR activity will contribute to the digital PR strategy. This article aims to help you get started. Research Nothing beats knowing your audience. Before you start building any...
When you start your business, there’s a lot to consider. Some things like product, price and profit margin will be obvious. But there will be other issues that present themselves that you may not have contemplated as a new business owner. At Bright Fish Media, we focus on digital marketing...
Virtual events bring people together online to interact in a virtual, online space rather than a physical location. Such events include online experiences, virtual conferences, and live streams. During the COVID-19 pandemic, when businesses had to adapt and work remotely, these types of events thrived. And, statistics indicate that their popularity...
AMP was launched back in 2016 by Google and favoured by website giants including WordPress, Facebook and LinkedIn. Quite simply, AMP stands for the loading of accelerated mobile pages and refers to the speed of which the page loads. In using stripped down HTML code, it will deliver reliable content...
Off-page SEO is a powerful strategy that you can use to help your website rank higher on search engine results pages. It’s important if you want to get as much relevant traffic to your site as possible. If your website isn’t at the top of Google’s search results, then it...
How do you think Google decides what information to display when someone is looking for something on the internet? Google seems to know which page will be most relevant to that person’s search query, but how? Does Google even know what words are in a given sentence? Well, you might...
