Personalising your website experience can be one of the most effective ways to convert browsers into buyers and buyers into loyal customers. There are lots of personalisation tools available, but many of them can be quite expensive to use. So where should you start? The answer is to start with...
As a small business, you have probably been hearing all the amazing things about the WordPress content management system (CMS), and how easy it is to use. You were probably told that you don’t even need a web development company to build a WordPress website because it is just that...
Digital marketing techniques form the foundation for any effective online business. These techniques can convert short-term visitors into loyal long-term customers and even brand advocates. Get Them To Come Every website struggles to get traffic at the start, but your content will help lure them will help lure them. So...
To achieve strategy objectives for any business, such as building brand awareness and improving SEO performance, any online PR campaign and digital PR activity will contribute to the digital PR strategy. This article aims to help you get started. Research Nothing beats knowing your audience. Before you start building any...
When you start your business, there’s a lot to consider. Some things like product, price and profit margin will be obvious. But there will be other issues that present themselves that you may not have contemplated as a new business owner. At Bright Fish Media, we focus on digital marketing...
Virtual events bring people together online to interact in a virtual, online space rather than a physical location. Such events include online experiences, virtual conferences, and live streams. During the COVID-19 pandemic, when businesses had to adapt and work remotely, these types of events thrived. And, statistics indicate that their popularity...
