Search Engine Result Pages (also referred to as SERPs) are a digital marketer’s bread and butter. People use a search engine to find what you need and we want our websites to come up in the results pages. All sorts of content is searched for; images, articles, videos and people...
Establishing marketing priorities is crucial to establishing and growing your business. It’s important to identify the type of marketing that will benefit your company at certain times. In doing this you will be able to focus and achieve the desired results. This article discusses the types of marketing that can...
Many people think that SEO is a big, expensive job that involves hiring an agency and spending thousands of dollars. However, this doesn’t have to be the case! There are plenty of the Best Free SEO Tools out there for website owners to use in order to make their site...
Starting out in email marketing can seem like a long road. It can be difficult to figure out where to begin and what practices would work best for your brand in building such a database. Here we highlight some easy practices and tools you can use in order to build...
A successful business cannot exist without gaining customer trust. If a good reputation is already in place, this reputation can help attract new customers. And, with existing customers it can help maintain loyalty and custom. This is an aspect that many businesses rely on for success. Additionally, word-of-mouth is extremely important....
Non-physical digital assets or media that may be distributed over the internet without the need to source, or manage physical stock are examples of intangible assets. These items are frequently supplied in downloadable or streaming formats, such as PDFs, MP3s, videos, software and templates. But could these types of products...
