As a small business, you have probably been hearing all the amazing things about the WordPress content management system (CMS), and how easy it is to use. You were probably told that you don’t even need a web development company to build a WordPress website because it is just that...
Digital marketing techniques form the foundation for any effective online business. These techniques can convert short-term visitors into loyal long-term customers and even brand advocates. Get Them To Come Every website struggles to get traffic at the start, but your content will help lure them will help lure them. So...
Compared to traditional PR, digital PR reaches more customers. By using online tools such as social media, SEO, and content marketing efficiently, online presence and influence can be greatly improved. When you have a strong online voice, you can reach the right market continuously round the clock. Plus, if you are...
In any business it’s important to establish marketing priorities. It can be difficult to know which direction to pull towards when you’re on a budget. You don’t want to waste money. But you also need to ensure that you’re focussing on marketing strategies that are going to develop and grow...
How do you think Google decides what information to display when someone is looking for something on the internet? Google seems to know which page will be most relevant to that person’s search query, but how? Does Google even know what words are in a given sentence? Well, you might...
Search Engine Result Pages (also referred to as SERPs) are a digital marketer’s bread and butter. People use a search engine to find what you need and we want our websites to come up in the results pages. All sorts of content is searched for; images, articles, videos and people...
