Compared to traditional PR, digital PR reaches more customers. By using online tools such as social media, SEO, and content marketing efficiently, online presence and influence can be greatly improved. When you have a strong online voice, you can reach the right market continuously round the clock. Plus, if you are...
In any business it’s important to establish marketing priorities. It can be difficult to know which direction to pull towards when you’re on a budget. You don’t want to waste money. But you also need to ensure that you’re focussing on marketing strategies that are going to develop and grow...
How do you think Google decides what information to display when someone is looking for something on the internet? Google seems to know which page will be most relevant to that person’s search query, but how? Does Google even know what words are in a given sentence? Well, you might...
Search Engine Result Pages (also referred to as SERPs) are a digital marketer’s bread and butter. People use a search engine to find what you need and we want our websites to come up in the results pages. All sorts of content is searched for; images, articles, videos and people...
Establishing marketing priorities is crucial to establishing and growing your business. It’s important to identify the type of marketing that will benefit your company at certain times. In doing this you will be able to focus and achieve the desired results. This article discusses the types of marketing that can...
Many people think that SEO is a big, expensive job that involves hiring an agency and spending thousands of dollars. However, this doesn’t have to be the case! There are plenty of the Best Free SEO Tools out there for website owners to use in order to make their site...
