Location-based technology, including wearable technology, is booming. But how can you use it to advance your business? Let’s take a look. Location-Based Technology Many people carry their smartphones. But a whole new generation of wearable technology, such as the Apple Smartwatch is making it easy for digital marketers to connect...
We all know the importance of video in a modern marketing mix. Let’s take a look at how you can entertain your customers with videos, whilst also providing what they came for. Infomercials If you’ve ever seen an infomercial, or purchased something as a result of watching one, you will...
Not every small business owner is a master in digital marketing, so I wanted to write an article covering digital marketing basics. That way, any new business owners will have a guide to reflect upon. So if you’re just starting your own online business, you can use this information as...
Personalising your website experience can be one of the most effective ways to convert browsers into buyers and buyers into loyal customers. There are lots of personalisation tools available, but many of them can be quite expensive to use. So where should you start? The answer is to start with...
If you haven’t been paying enough attention to the visual aspects of your marketing, I want to review a few essentials that could help get you even more traffic and potential customers. Digital marketing visuals are an important piece of the jigsaw and you can’t afford to neglect them. Supporting...
As a small business, you have probably been hearing all the amazing things about the WordPress content management system (CMS), and how easy it is to use. You were probably told that you don’t even need a web development company to build a WordPress website because it is just that...
