To achieve strategy objectives for any business, such as building brand awareness and improving SEO performance, any online PR campaign and digital PR activity will contribute to the digital PR strategy. This article aims to help you get started. Research Nothing beats knowing your audience. Before you start building any...
Compared to traditional PR, digital PR reaches more customers. By using online tools such as social media, SEO, and content marketing efficiently, online presence and influence can be greatly improved. When you have a strong online voice, you can reach the right market continuously round the clock. Plus, if you are...
Virtual events bring people together online to interact in a virtual, online space rather than a physical location. Such events include online experiences, virtual conferences, and live streams. During the COVID-19 pandemic, when businesses had to adapt and work remotely, these types of events thrived. And, statistics indicate that their popularity...
AMP was launched back in 2016 by Google and favoured by website giants including WordPress, Facebook and LinkedIn. Quite simply, AMP stands for the loading of accelerated mobile pages and refers to the speed of which the page loads. In using stripped down HTML code, it will deliver reliable content...
Any business should have an online presence. Growing a loyal social media following is a key marketing strategy. Ensuring that the relationship between you and clients are positive (as much as you can). It is also possible for social media to do the opposite fairly quickly if dialogue is missing during...
In any business it’s important to establish marketing priorities. It can be difficult to know which direction to pull towards when you’re on a budget. You don’t want to waste money. But you also need to ensure that you’re focussing on marketing strategies that are going to develop and grow...
