Virtual events bring people together online to interact in a virtual, online space rather than a physical location. Such events include online experiences, virtual conferences, and live streams. During the COVID-19 pandemic, when businesses had to adapt and work remotely, these types of events thrived. And, statistics indicate that their popularity...
AMP was launched back in 2016 by Google and favoured by website giants including WordPress, Facebook and LinkedIn. Quite simply, AMP stands for the loading of accelerated mobile pages and refers to the speed of which the page loads. In using stripped down HTML code, it will deliver reliable content...
Any business should have an online presence. Growing a loyal social media following is a key marketing strategy. Ensuring that the relationship between you and clients are positive (as much as you can). It is also possible for social media to do the opposite fairly quickly if dialogue is missing during...
In any business it’s important to establish marketing priorities. It can be difficult to know which direction to pull towards when you’re on a budget. You don’t want to waste money. But you also need to ensure that you’re focussing on marketing strategies that are going to develop and grow...
Off-page SEO is a powerful strategy that you can use to help your website rank higher on search engine results pages. It’s important if you want to get as much relevant traffic to your site as possible. If your website isn’t at the top of Google’s search results, then it...
How do you think Google decides what information to display when someone is looking for something on the internet? Google seems to know which page will be most relevant to that person’s search query, but how? Does Google even know what words are in a given sentence? Well, you might...
